Citybiz Interview with Will McFarland, President at Laser Line

After working as a technician for 13 years handling customer equipment issues and repairs, Will McFarland became increasingly intrigued by seeing the same thing over and over again. Customers were losing valuable time and money as a result of problems with laser printers due to neglect, proper cleaning and care.

“I saw the difficulties IT departments were having with technology and observed expenses that businesses were incurring with toner and office supplies that easily could have been avoided,” McFarland says.

He started out with a plan for a part-time business to sell and recycle supplies and quickly realized that there was a void for customer service because manufacturers were selling machines and customers were left to order supplies.

“I was able to connect the two sides because I had the understanding of the industry from a technical side as well as from the productivity side and it quickly evolved into the business that I have today,” explains McFarland.

Thirty years later, Laser Line continues to grow and is well established as a reliable local technology partner to more than 30,000 customers in the mid-Atlantic area. Laser Line has a fleet of over 15 vans so when companies need support, a technician will be at their doorstep within 4 hours with the parts, supplies and service they need.

“We get it,” McFarland says. “Your business is better when you have a reliable partner to help keep you productive.” From printers and supplies to service and support, customers trust Laser Line for their product expertise and customer service, offering a mix of services that can reduce support costs, supply costs and even extend the life of printers. The expertly trained and certified team members recommend appropriate solutions for enhanced workforce productivity, the highest standard of customer service.

“That’s what we focus on, keeping your business running efficiently. We do things differently. We do things better,” he said.

Interview questions:

Introduction | Please provide an introduction to Laser Line?

Career | You were a senior field engineer for Datapoint for 13 years. Tell us about the decision to launch Laser Line?

Milestones | Next year, Laser Line will celebrate its 30th year in business. What are some of the milestones since you started the business?

Footprint | How do you define the footprint of your services?

Page Smart | Tell us about your premier service, Page Smart and Smarty McPage mobile fleet of trucks.

Industry Trends | What are some important industry trends that are important to Laser Line and that you are working on?

Growth | What is your growth strategy?

Connect with Will on LinkedIn

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