Sprouts Farmers Market Lower As Whole Foods Steps Up Delivery Program

A quick look at the grocery sector shows that Sprouts Farmers Market (NASDAQ:SFM) is down 1.44% on an overall up day for the market.

Investors appear to be seeing Sprouts as the grocery chain with some risk from the new free, one-hour grocery pickup now be available for Prime members at all Whole Foods stores in the U.S. for orders of $35 or more. There are 487 Whole Foods locations in the U.S. and there is notable geographic overlap with Sprouts.

Sprouts Farmers Market steps into the earnings confessional next week to consensus estimates for revenue of $1.62B and EPS of $0.35. The company has strung together four profit beats in a row.