Southeastern Grocers Expands Fresh and More to Southwest Florida

​JACKSONVILLE, Fla .– ( BUSINESS WIRE ) – Today, Southeastern Grocers, Inc. (SEG ), the parent company of BI-LO, Fresco y Más, Harveys Supermarkets and Winn-Dixie grocery stores, announced his plans to expand his popular Hispanic grocery store to Southwest Florida. SEG will open the new Fresco y Más store and the merchant’s 27th location on October 21 in Lehigh Acres, Florida.

With more than 30 years of experience serving the Lehigh Acres community, SEG has made a strategic decision to diversify the merchant’s offerings in the local community. By listening to customer feedback and evaluating key consumer input, SEG has adapted Lehigh Acres’ new Fresco y Más store to offer products and services that directly reflect the unique preferences and needs of the local community.

Anthony Hucker, President and CEO of Southeastern Grocers , said, “At Southeastern Grocers , we are committed to cultivating a shopping experience that meets the needs of each of the communities we serve and adapts to everyday lifestyles. of our clients. With a growing desire to source Hispanic products in Southeast Florida, we are thrilled to introduce the Lehigh Acres community to our Hispanic grocery store – Fresco y Más. The new store will have all the features that customers love about of our Fresco y Más stores, as well as personalized offers to fit the Lehigh Acres community. ”

Lehigh Acres Fresco y Más store will bring new flavors and offerings to the community, including a full-service Latino butcher with an expanded selection of custom cuts and a new Bakery for customers to enjoy a fresh slice. Tres leches, or a croquette with a Cuban coffee just made in the new cafeteria.

In anticipation of the store’s grand opening, Fresco y Más will distribute 25,000 pounds of fresh fruits and vegetables and long-life foods to the local community during a drive-through event at a mobile pantry in partnership with Lehigh Community Services. The event will take place on Saturday, October 10 from 9 am to noon at Iglesia Cristina Misionera AIC, located at 1311 Edward Ave. in Lehigh Acres. Food donations will be distributed to the public based on how they arrive, while supplies last. To ensure the health and safety of all, those aided will be asked to stay in their vehicles during the event.

The new Fresco y Más, located at 1145 Homestead Road North, will be officially introduced to the Lehigh Acres community with a special ribbon-cutting ceremony at 7:45 am on Thursday, October 21, followed by a small community event on Saturday, October 24. As an added precaution for COVID-19, customers are asked to observe social distancing protocols while enjoying the new store.

Since 2016, Fresco y Más has continued to delight its customers with an authentic shopping experience and serves as a community gathering point for families wanting to create authentic Hispanic meals. For more information about Fresco y Más, please visit .

About Fresco and More

Founded in 2016, Fresco y Más grocery stores serve Hispanic communities throughout South and Central Florida. Fresco y Más is a subsidiary of Southeastern Grocers , which is one of the largest supermarket chains based in the Southeast of the country. For more information, please visit and .

About Southeastern Grocers

Southeastern Grocers, Inc, (SEG) parent company and home to grocery stores BI-LO, Fresco y Más, Harveys Supermarkets and Winn-Dixie, is one of the largest conventional supermarket companies in the United States. SEG supermarkets, liquor stores, and in-store pharmacies serve communities throughout the seven southeastern states such as Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, and South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie Supermarkets are well-known and highly respected regional brands with deep-seated heritage, strong community ties, a proud history of contributing to communities, talented and caring associates, and a strong commitment to providing the highest quality. and prices to customers. For more information , , and .