Urban Armor Gear Appoints Scott W. Hardy as Chief Executive Officer

LAGUNA NIGUEL, Calif.–(BUSINESS WIRE)–Urban Armor Gear (UAG), a leading designer of rugged, lightweight mobile device cases, has named Scott W. Hardy as Chief Executive Officer. Mr. Hardy joins UAG with an impressive track record of transforming iconic brands and businesses to drive growth and increase profit.

“We believe Scott’s background in creating, commercializing and launching consumer products that redefine and capture key markets will provide the leadership UAG needs to continue expanding and growing,” said Mike Foisy, Chairman of UAG’s Board of Directors and Lead Operations Partner for HKW, which acquired UAG in 2018. “UAG was founded with an entrepreneurial spirit, and the Board is excited to have someone with Scott’s experience leading with that same energy and passion.”

UAG Co-Founder Samuel Siu will retain his seat on UAG’s Board of Directors as a major shareholder and continue leading the company specifically on product development and supply chain. Co-Founder Steve Armstrong will transition to the advisory role of Founding Member and retain his seat on UAG’s Board of Directors.

“Steve’s passion and hard work are what I appreciate most about my long term partner. I’m deeply grateful for his friendship and collaboration since the inception of UAG. We wish him and his family the best in their new chapter,” said Samuel Siu, Co-founder and UAG Board of Directors.

“UAG would not have achieved this level of success without Steve’s hard work, dedication and leadership,” added Foisy. “We wish him well and look forward to his guidance and input moving forward as part of the Board of Directors.”

Prior to UAG, Mr. Hardy spent two years as President of Blue Zones Brands, driving strategic growth in support of the company’s mission to help people live longer, better lives by improving their environment. Before Blue Zones, Mr. Hardy spent nine years as President and CEO of Polaroid. He was responsible for leading all aspects of Polaroid’s transformation into a world-class brand licensing and product marketing company. He has also held various leadership positions in product marketing at Dell Inc. as well as at Intel.

“The founders of UAG had a vision of what success looked like, and they checked all of those boxes in leading this company to where it is today,” said Mr. Hardy. “I’m excited for the opportunity to build on their achievements to continue the growth and expansion of the company and bring UAG to the next level.”

Mr. Hardy holds an MBA from the Marriott School at Brigham Young University and a Bachelor of Arts in Mandarin Chinese, also from BYU.

About Urban Armor Gear

Inspired by adrenaline-fueled outdoor adventures throughout Southern California, Urban Armor Gear (UAG) delivers mobile accessories and cases developed to survive rugged terrains while protecting your tech throughout any journey. Urban Armor Gear’s innovative and lightweight yet durable designs constantly evolve to provide urban adventurers and global thrill-seekers high-quality accessories to preserve the latest tech gear on the market, with the reassurance that their UAG mobile cases will perform in all extremes. Our badge of honor stands behind every single UAG product, receiving a military-grade certification for protection against shock by enduring rigorous laboratory drop-testing.