María Fernández de Córdoba Martos is an accomplished global executive with over 30 years of experience in business development, digital transformation, and customer journey optimization. Her career spans diverse sectors including telecommunications, technology, finance, retail, manufacturing, and services, where she has consistently delivered strong commercial results through strategic leadership and innovation. Her expertise lies in driving value across the B2B customer lifecycle, executing high-impact C-level engagements, and spearheading revenue growth through a combination of digital acumen and customer-centric strategy.
Known for her consultative approach and entrepreneurial mindset, María has led numerous business start-ups, spin-offs, and transformation initiatives, fostering strong ecosystems of partners and leveraging cutting-edge technology to expand market share in competitive environments. Her leadership style emphasizes cultural alignment and change management—key elements for sustainable business evolution.
Fluent in English and Spanish, María has led multicultural teams of over 9,000 direct and 20,000 indirect employees across Latin America, Europe, and the U.S., inspiring performance and best practices in diverse socio-cultural settings. Her governance experience includes board roles at Movistar Chile, Cumplo, and the Spanish Commercial Chamber, underscoring her strong foundation in corporate leadership and cross-border business strategy.
Connect with Maria on LinkedIn
Interview Questions:
Introduction | Thanks for joining citybiz for today’s interview. Can you provide an introduction to Grupo EULEN USA?
Responsibilities | As CEO of Grupo EULEN USA, what are your primary responsibilities?
Journey | What has your leadership journey been like? What were the key turning points?
Growth | Grupo EULEN has expanded significantly in the U.S. market. What has driven this growth, and what industries or regions are you focusing on next?
Adaption |How does the U.S. market differ from others where EULEN operates, and how are you adapting the company’s strategy accordingly?
Milestones | Can you share recent milestones or success stories reflecting your U.S. growth strategy?
Priorities | What are your top priorities and objectives for Grupo EULEN USA over the next 2–3 years?
Sectors | What sectors or services do you see as key growth opportunities for EULEN USA in the near future?
Leadership | You’ve recently implemented a leadership development program within EULEN USA. What inspired this initiative, and what are its core goals?
Future Leaders | How are you identifying and nurturing future leaders within the company, especially women and underrepresented groups?
Inspiration | Who are the women who have inspired you most, either with the industry or beyond, and why? The industry or beyond—and why?
Skills | What skills and mindsets do you believe today’s leaders need most in industries like aviation and security services?
Grupo EULEN is a global leader in outsourcing services, specializing in facility management, security, cleaning, environmental services, logistics, and human resources. Founded in 1962 and headquartered in Spain, the company operates in more than a dozen countries across Europe, the Americas, and the U.S., delivering customized, high-quality solutions to both public and private sector clients. With a strong focus on innovation, sustainability, and operational excellence, Grupo EULEN is committed to helping organizations enhance efficiency, reduce costs, and focus on their core activities. Its dedication to social responsibility, employee development, and client satisfaction has positioned it as a trusted partner in integrated service delivery worldwide.
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