The Little Spoon, Officina Profumo Farmaceutica di Santa Maria Novella, GoodSpace, Intelas Inc. and E.S. Windows NY complete robust roster of creative and tech companies at the historic SoHo building
GFP Real Estate, LLC is pleased to announce that 100 Crosby St., a historic corner office building in the heart of SoHo, is now 100-percent-leased following five new lease transactions totaling 12,898 square feet.
Neith Stone of GFP Real Estate represented the landlord, GFP Real Estate, in each of the transactions below.
“100 Crosby offers inspiring views over SoHo’s vibrant core, drawing innovative brands seeking a creative environment,” said Neith Stone of GFP Real Estate. “Our building’s architectural character combined with flexible growth options has made it particularly attractive to a variety of companies. The fact that 100 Crosby is now 100-percent leased—an incredible feat in this market—speaks volumes about the strength of the building and the demand for high-quality space in SoHo.”
In the first transaction, Little Spoon, Inc., the largest online baby and kids’ food company in the U.S., signed a five-year lease for a 4,300-square-foot corner unit on the fifth floor. The space was custom-built for the tenant and designed by Alexander Lavecchia Architect.
Little Spoon is pioneering a new era in baby and kid’s food, built to meet the needs and standards of the modern parent with uncompromising quality and time-saving convenience. The company, led by founders Ben Lewis (CEO) and Angela Vranich (Chief Product Officer), is expected to move in this month, relocating from 31 Bond St.
Rob Kluge and Brandon Charmas of Current Real Estate represented the tenant.
“100 Crosby is an iconic corner building in the heart of SoHo, and The Little Spoon is an excellent tenant who will thrive in this prime location,” said Brandon Charnas, Co-Founder of Current Real Estate Advisors. “We continue to see an incredibly tight market in Soho so being able to create opportunities with great partners like GFP Real Estate is hugely beneficial to our ability to service clients.”
In the second transaction, historic Florentine apothecary-turned-luxury brand Officina Profumo Farmaceutica di Santa Maria Novella, renowned for crafting artisanal fragrances, skincare and wellness products using centuries-old recipes and botanical ingredients, signed a new lease for 2,827 square feet of space on the third floor.
The beloved company, which has two boutiques in Manhattan—on Lafayette St. in NoLiTa and at the iconic Pierre Hotel on the Upper East Side—will use its new space as a showroom and as general and executive offices.
Charles Gerace and Stella Pachoe of JLL represented the tenant in the transaction.
- In the third transaction, boutique commercial real estate advisory firm GoodSpace, a “global leader in retail tenant and landlord representation,” signed a new lease for 1,957 square feet on the third floor overlooking Prince St.
- Roberto G. Rhett of GoodSpace represented itself in the transaction. GoodSpace will use its new space—it’s first in Manhattan—as its general and executive offices; the space was previously occupied by Linkfire.
- “The intersection of Prince and Broadway will always be the beating heart of downtown Manhattan,” added Rhett. “For our business, and for our employees, there is no better location than 100 Crosby. It’s such an aspirational location and we’re beyond proud to be here.”
- In the fourth transaction, E.S. Windows NY, a global leader in high-performance architectural glazing solutions for both residential and commercial applications, has reaffirmed its long-term presence at 100 Crosby St. with a five-year lease for its 1,949-square-foot showroom and office. Since first establishing its New York hub in 2021, the company has built a strong reputation as a strategic partner to architects, developers, and general contractors, contributing to standout architectural projects across the Northeast and expanding its presence in key markets nationwide and internationally.
- “Our renewed commitment to 100 Crosby reflects the strategic importance of New York City to our global operations,” said Carlos Amin, Vice President of Sales at E.S. Windows. “As we continue to expand our footprint in both residential and commercial sectors, this location enables us to strengthen client relationships, showcase our innovation, and support high-profile projects throughout the region.”
- Arie Abadi of AA Realty Group represented the tenant. E.S. Windows first moved into the building in 2021.
- In the fifth transaction, Intelas, Inc., a software company that provides the real estate industry with machine learning and generative AI tools to collect, standardize and analyze their data at a global scale, has signed a lease renewal for its space on the fifth floor of the building.
- Jonathan Bock of Olmstead Properties, Inc. and Jason Birk of Cornerstone Real Estate Group represented the tenant in the transaction. Intelas Inc. first moved into the building in 2021.
Major retail tenants in the building include Canadian fashion retailer Aritzia, which opened its new ‘SoHo Flagship Boutique’ at the building this January, signing a long-term lease extension and taking additional space. Last year, Fintech firm Rho and the popular women’s subscription-based razor and body care brand Billie, Inc. also renewed large office leases at the building.
Built in 1884 and designed by architect Thomas Stent in a neo-Grecian style, 100 Crosby, formerly 560 Broadway, is a six-story, 175,000-square-foot boutique office building. Located in Soho’s cast-iron historic district, its relocated lobby and entrance celebrate the unique architectural character of the surrounding neighborhood featuring materials such as backlit “bullet-glass,” exposed brick, white marble and large original timber beams that were salvaged during renovation and hung from the lobby’s ceiling. The property offers tenants a convenient commute, with access to the R and W trains at the building and the 6 train only one block away.
About GFP Real Estate, LLC
Committed to building a better New York since 1952, GFP Real Estate is a vertically integrated owner, operator, property manager and developer of commercial real estate in the New York metropolitan area. With over 57 buildings and more than 13.8 million square feet under ownership, GFPRE’s portfolio includes some of New York’s most iconic real estate assets.
