D1 Training, a leading fitness enrichment concept utilizing the five core tenets of athletic-based training, has opened a new location in Westside Atlanta at 1483 Chattahoochee Ave. The new group fitness facility employs a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.
Local owners, Adam and Akilah Williams have joined a roster of impressive existing D1 franchisees, including professional athletes like Kylie Fitts and Jordan Gay. Additional franchise partners include notable figures such as Super Bowl MVP Von Miller, Tim Tebow, and Michael Oher.
The Williams’ are thrilled to return to their roots in the Atlanta community, bringing the newest D1 Training location to the city’s vibrant upper west side. Adam, a Morehouse College graduate (Class of 2006), has a strong background in engineering and operations, paired with a passion for youth athletics from his days playing football for Morehouse. Akilah, a Spelman College alumna (Class of 2010) with a background in psychology, serves as Chief Operations Officer for a tech company in the behavioral health industry.
For the couple, opening a fitness business in the very community where their academic and personal journeys began holds special significance. The AUC, a historic hub of education, culture, and collaboration, is where their foundation was laid, and now they are planting new roots nearby, driven by their passion for fitness and community building.
“We are both big believers in iron sharpens iron, and that’s why D1 Training has proven to be so successful when it comes to young athletes getting the most out of their bodies,” said Adam. “Going through the training of an athlete can only benefit more people in the Atlanta area, and we are so excited to be able to offer an option for young people who are trying to grow.”
D1 Training offers four age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers group, semi-private, and one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or fitness goals, regardless of age, or athletic background.
“Adam and Akilah are the ideal candidates to bring the D1 Training experience to Atlanta,” said the brand’s Chief Operating Officer, Dan Murphy. “We’re enthusiastic in welcoming them to the D1 family and are confident in their ability to show the Westside Atlanta area what they’ve been missing out on. D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their athletic goals. Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know they will do just that in Atlanta and its surrounding communities.”
Strategically expanding across the nation through franchising, D1 Training has more than 100 performance centers open with over 100 additional locations in various stages of development. The brand is currently seeking financially qualified business builders, former athletes, and entrepreneurs, who share a passion for fitness and youth sports, who are ready to make a positive impact on their community.
For more information on D1 Training Westside Atlanta, please visit https://www.d1training.com/upper-westside-atlanta/?L=true, or call (404) 689-1789.
About D1 Training
Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training began franchising in 2017. The popular fitness brand has grown to more than 100 locations currently open, with over 250 additional locations in various stages of development. The brand was recently ranked in Entrepreneur Magazine’s Franchise 500, was named a Top 30 Gym in America by Men’s Health Magazine and made an appearance on The Inc. 5000 which ranks the fastest growing private companies in the nation. D1 Training has been endorsed by the NFL Players Association as an approved training facility and is a preferred partner of the National Academy of Sports Medicine. D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/.
