Equipped with an extensive background in communications and marketing across various sectors, Norris will lead the Clubs’ strategic communications and marketing efforts
Cherrelle Norris has been named the chief communications and marketing officer at Boys & Girls Clubs of Dorchester (BGCD). She will be responsible for the communications and marketing of their three clubhouses: The Colonel Daniel Marr Clubhouse, The Paul R. McLaughlin Youth Center and the Walter Denney Youth Center.
“As Boys & Girls Clubs of Dorchester continue to grow and expand our reach to meet the evolving needs of the communities we serve, it is important that information about our programs and resources is available to as many community members as possible,” said Bob Scannell, President & CEO of Boys & Girls Clubs of Dorchester. “We couldn’t be more excited to welcome Cherrelle to our team. We are confident that she will significantly enhance our marketing and communications efforts, while helping to amplify the countless positive things happening at the Clubs daily”
Norris comes to Boys & Girls Clubs of Dorchester with more than 15 years of communications and marketing experience across several sectors. She is a strategic leader who has worked to elevate and amplify the brand and works of mission-based organizations. In this inaugural role for BGCD, she will be part of the executive leadership team where she will lead internal and external communications and marketing strategies.
“I am excited to join Boys & Girls Clubs of Dorchester in this new role,” said Norris. “It’s an opportunity to bring attention to the resources and programs the Clubs provide to the many residents throughout the city. As a Dorchester Native, I know how impactful and necessary Boys & Girls Clubs are to the youth and their families.”
Before joining BGCD, Norris served as the Director of Marketing and Communications at Harvard University Health Services.
She serves on the Simmons University African American Alumnae/i Association executive board and is a member of the Public Relations Society of America Boston Chapter.
Norris is a graduate of Simmons University, where she obtained her bachelor of arts in professional writing/communications and her masters of science in communications management.
About Boys & Girls Clubs of Dorchester
Established in 1974, Boys & Girls Clubs of Dorchester (BGCD) is dedicated to making a positive impact on the youth and families of the Dorchester community. Inside BGCD’s three clubhouses is a place for Dorchester’s young people to learn, explore talents, play and make friends. A beacon of hope, BGCD is known for welcoming and connecting young people and families to opportunities that embrace diversity, nurture growth and inspire success. Today, as always, members between ages five and 18 have access to 200+ activities for just $5 a year.
