Vermillio, the AI licensing and protection platform, is partnering with legendary entertainer, author, and philanthropist Steve Harvey. With Vermillio’s TraceID™ platform, Harvey will proactively protect his fans against the unauthorized use of his image.
As one of the world’s most recognizable figures, Steve Harvey and his family have faced rampant impersonation scams, fake profiles, and fraudulent ads across social media. Vermillio’s TraceID platform provides a powerful solution by monitoring the internet and generative AI models for misuse of his name, image, and likeness (NIL) data. Through TraceID’s robust IP tracking and authentication, Harvey can automatically remove unauthorized content and mitigate the impact of these scams.
“In today’s digital age, keeping up with the scammers using my likeness across all of the platforms is an impossible task,” said Steve Harvey. “My primary concern is to make sure my fans don’t fall victim to these schemes. Partnering with Vermillio gives me the tools to both protect my personal brand and more importantly, my fans while embracing the future of AI the right way – with consent and control.”
“Steve Harvey’s partnership with Vermillio reflects a powerful vision for the future of talent and AI,” said Dan Neely, Co-Founder & CEO of Vermillio. “With TraceID, Steve is not only protecting his own legacy but also the wellbeing of his many fans. He’s leading the way in showing how the most beloved public figures can responsibly engage with AI.”
Through the partnership, Vermillio and Steve Harvey are setting the standard for how talent can navigate the rapidly evolving landscape of generative AI, balancing protection with innovation. Christel Sicé facilitated and managed the Vermillio partnership on behalf of Steve Harvey Global alongside CAA, who represents Steve Harvey. The Vermillio team designed TracelDTM to eliminate key concerns around consent and control with Generative AI. Vermillio Co-Founder & CEO Dan Neely, who recently made TIME’s list of 100 most influential individuals in AI, is advancing major conversations about AI around the world. He provided instrumental guidance for the introduction of the landmark NO FAKES Act.
About Vermillio
Vermillio is an AI licensing and protection platform that allows IP holders and talent to safely engage with generative AI technologies. Providing cutting-edge protection and control, Vermillio’s TraceIDTM enables talent and IP holders to take advantage of the benefits of Generative AI in a safe and secure environment while understanding where their valuable data is being used. The company is on a mission to build the guardrails for a generative AI internet to enable talent, studios, record labels, and more to protect and monetize their content. Co-founded by Dan Neely, who recently made TIME’s list of 100 most influential individuals in AI, Vermillio’s team is led by experienced technologists who bring significant collective experience building AI software and scaled transaction systems. Learn more at vermill.io.
About Steve Harvey
Steve Harvey is an award-winning entertainer, radio personality, motivational speaker, New York Times best-selling author, businessman, and philanthropist. For over three decades, Harvey has hosted and acted in numerous television series across multiple networks, including the latest, Judge Steve Harvey, which he created and produced under his production company, East 112.
Harvey has received 7 Daytime Emmys and 12 NAACP Image Awards. He is the longest running host of America’s favorite game show, “Family Feud.” Harvey has served since 2000 as the host of the nationally syndicated radio show, “The Steve Harvey Morning Show,” which has consistently ranked as the most listened-to morning show in America.
As an innovative business leader, Harvey established Steve Harvey Global (SHG), to unite his various businesses under one roof and one vision. Reflective of his personal brand, SHG creates and delivers entertaining, motivational content, products, and experiences to audiences everywhere. SHG also invests in global ventures focused on technology, education, and entertainment.
Active humanitarians and philanthropists, Harvey and his wife, Marjorie, founded The Steve and Marjorie Harvey Foundation in 2010, which helps under-resourced communities receive the tools for success. The Foundation reaches over 1,000 youth and families annually through programming and outreach services. For more about Steve Harvey, visit www.steveharvey.com.
