The Gate took home Silver in two categories at the 26th Annual Financial Communication Society Portfolio Awards for the Institute of Management Accountants (IMA®). The agency won Silver for Best TV Campaign with IMA’s three spots, “Chair Slide,” “Low Ceiling” and “Head Banger.” Separately, “Chair Slide” took home Silver for Best TV Spot.
The Portfolio Awards are produced by the FCS to recognize excellence in financial advertising, collateral, digital and social media, public relations, event marketing and return on investment. The marketing and communications work honored were executed from September 2019 – June 2020.
“The Gate is proud to be recognized once again for its creative work among such admirable agency competitors like McCann and TBWA\Chiat\Day New York,” said Beau Fraser, President of The Gate. “We are also delighted to win for multiple spots.”
This is the fourth year in a row that the FCS Portfolio Awards have honored The Gate’s work for IMA.
Links to the winning work can be viewed here :https://thegateworldwide.com/ny/work/institute-of-management-accountants-3/
The FCS Portfolio Awards Gala is the largest and most prestigious show for financial marketers in the world. This year, there were 500+ entries, with Gold, Silver and Bronze trophies awarded for ROI, public relations, collateral, web sites and advertising in print, television, out-of-home, direct mail, interactive and multimedia categories. Winning entries were received from financial services providers, including investment firms, credit card companies, investment banks, brokerages and exchanges, insurance companies, mutual funds, ETFs, hedge funds, accounting firms, clearing corporations and commercial banks.
About The Gate
The Gate is a full-service advertising agency known for making considered purchases worth considering. Our panel of consumer, cultural, and category experts helps us identify your “Why Axis”: why customers should choose your product or service over someone else’s. This expertise has led to successful communication programs for clients in finance, consumer goods, luxury, insurance, mining, energy and more. The Gate manages over $250 million in client advertising and has a network of offices in New York, London, Edinburgh and Shanghai. For more information, visit thegateworldwide.com/ny.
About MSQ Partners
MSQ Partners is a group of creative agencies with 15 international offices. It comprises six agencies in total, spanning advertising, public relations, direct and digital marketing, design and brand strategy and B2B, and is the fastest-growing multi-disciplinary group in the UK. Clients are offered the choice of working with individual agencies or with a multi-disciplinary team designed around their specific needs. Unique to an international group of our scale and reach, our 70 most senior employees are all shareholders in the group, providing a strong incentive for effective collaboration across agencies.
About Institute of Management Accountants (IMA)
IMA, the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) program, continuing education, networking and advocacy of the highest ethical business practices. IMA has a global network of more than 90,000 members in 140 countries and 300 professional and student chapters. Headquartered in Montvale, NJ, USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe, and the Middle East/India. For more information about IMA, please visit imanet.org.
About the Financial Communications Society (FCS)
The Financial Communications Society (FCS), a not-for-profit organization, is dedicated to improving professional standards in financial communications. It provides professionals in the industry with a forum for gathering relevant information, sharing ideas and building relationships with industry colleagues. The FCS hosts the annual FCS Portfolio Awards for creative excellence in financial services advertising, as well as a monthly luncheon series featuring prominent industry speakers and numerous educational events.For more information on the FCS, please visit http://www.fcsinteractive.com or send an email to info@fcsinteractive.com.
