Kinderfarms Appoints Kristin Recchiuti As CEO

LOS ANGELES–(BUSINESS WIRE) — KinderFarms, the children’s OTC medicine pioneer, announces a leadership transition. Co-founder and CEO Jeremy Adams will move into a Board of Directors position for the company, enabling Kristin Recchiuti, former CEO of Advantice Health and 20-year Johnson & Johnson veteran, to join the company as CEO.

This leadership change comes as the company embarks on its next phase of growth, with an eye to bringing clean medicine to the masses and transforming the children’s OTC space. Joining an impressive executive bench including former Zarbees VP of Sales Sean McLean (CCO), former Vital Proteins CFO Matt Leytman and former Orgain CMO Andrea Theodore, Recchiuti aims to leverage her deep experience in the OTC medicine industry to accelerate market disruption and create a healthier and kinder future for kids.

The company thanks Jeremy Adams for his vision and leadership since founding the business in 2018. “I am thrilled for Kristin to join the KinderFarms family,” said Adams. “Kristin has a proven track record of success in the OTC space, and I believe the company will continue to thrive under her leadership.”

Recchiuti also shared her enthusiasm about taking on the new role: “It’s inspiring to join KinderFarms at such an exciting time, advancing a family-first approach to health and wellness through trusted OTC solutions. I’m eager to work with this exceptional team and dedicated Board to expand our impact in delivering products families feel great about using.”

KinderFarms, a parent-founded company, is best known for its KinderMed products, including children’s OTC medicines that are made with the same proven active ingredients as the leading conventional brands but without unnecessary artificial additives like dyes, parabens, artificial sweeteners or flavors. Formulated with doctors and scientists, KinderMed’s OTC treatments have struck a chord and developed a fast-growing following of parents who read ingredient labels and prefer effective options with cleaner inactive ingredients and competitive prices. KinderFarms products are now available in over 30,000 stores across the country including Walmart, CVS, Walgreens, Rite Aid, Kroger and other major grocery outlets nationwide.

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