Louis Adler and Robert Rahmanian are co-founders of REAL New York, a full-service real estate brokerage firm based in New York City.
REAL New York recently celebrated 10+ years in business, achieving $1 billion in sales and finding a home for more than 100,000 New Yorkers since its inception. REAL New York has grown to a full-service brokerage company offering residential services (both rentals and sales), new development sales and marketing expertise, and commercial leasing throughout the boroughs of New York City.
Q: Can you tell us more about REAL New York?
Louis: REAL New York is a full-service real estate brokerage firm born of Manhattan roots, with knowledge and expertise that expands to every borough in New York City. We are new development obsessed and tenacious in our partnership commitment with developers, which is prioritized in everything that we do.
Robert: Over the past decade-plus, REAL New York has developed a true presence in the New York City real estate market. Since inception, we have closed roughly 25,000 leasing deals, and in 2023 alone, we closed over 3,500 leasing deals and launched 1,000+ new development units. We currently have more than 150 real estate agents with expertise throughout the city.
Q: What makes the company unique?
Louis: REAL New York’s unique offering to agents has led to our success and continued growth over the past decade. As part of our company offering, agents have access to REAL New York’s owner relationships very early on and do not need to be part of a team to earn these opportunities. We hand’s down provide one of the best training and development platforms for agents that allows them to curate their career based on their own goals, while also working alongside owner opportunities on the sales, leasing, and commercial side.
Robert: Our company is modern in its strategies, technology capabilities, and resources to serve our clients and agents, but is traditional in its mindset which centers around always putting the client relationship first. We help NYC landlords navigate one of the toughest and most regulated real estate markets in the world. Our reputation is everything and we work extremely hard to deliver premier services and honest business with all our partners. REAL New York’s very first client more than 10 years ago, is still a client today. This is a testament to our strong client relationships.
How did REAL New York get its start?
Robert: REAL New York started in the Lower East Side representing walk-up rental buildings. Today, we represent larger-scale new development projects, both rental and sales, throughout New York City. We are incredibly proud of our team of agents and the landlord and client relationships we have built over the years. We would not be where we are today without their trust and continued support.
Q What are your growth plans for the remainder of 2024 and beyond?
Louis: While we are proud of what REAL New York has accomplished over the past decade, we’re just getting started. Over the next several years, we are focused on continuing to scale our team in a healthy manner and expand our new development pipeline. We will continue to enhance our landlord and customer experience, and our technology capabilities and resources to further the success of our clients and agents.
Q: What is your outlook for the NYC rental market for the remainder of 2024?
Robert: On the rental side, we are currently seeing less overall inventory, lower vacancy rates, and higher renewal rates. Most lease transactions are being executed by consumers relocating within the New York City metropolitan area.
We are actively marketing and leasing several rental buildings in the city, including The KNOX, a 36-story, 110-unit, full-service rental tower with a doorman located at 49 East 34th Street between Madison and Park Avenues in Manhattan. The KNOX offers one-of-a-kind studio, one, two and three-bedroom residences set against panoramic views of the Empire State Building, East River and the Manhattan skyline. We also recently launched leasing at The Jacqueline, a 15-floor new development situated at 2980 Third Avenue in the Bronx. The Jacqueline boasts 69 luxury units that redefine modern city living.
Q: What is your outlook for the NYC sales market for the remainder of 2024?
Louis: On the sales side of the business, we predict a slight drop in interest rates over the next year which will lead to increased prices and buyer demand in NYC. In a nutshell, we predict higher highs on the sales side. We recently launched sales at a beautiful condo project called 328 Grand. The boutique condominium building features a limited collection of five, full-floor residences with private outdoor spaces and direct elevator access in Manhattan’s Lower East Side neighborhood.
Outside of Manhattan, we believe prime Brooklyn neighborhoods will continue to remain popular in the near-term as buyers look for more space and a community in which they can live, work and play.