Maryland Entrepreneurs Invited to Pitch Their Products For A Spot on Walmart or Sam’s Club Shelves

Walmart’s Open Call Provides Business owners the Opportunity to become Walmart suppliers and reach millions of new customers with their U.S.-made products

Walmart is accepting applications for its 11th annual Open Call event, inviting small business owners and entrepreneurs across the U.S. to apply for the opportunity to pitch their products to be sold on Walmart or Sam’s Club shelves or on and Applications are open until July 15, 2024.

Open Call is part of Walmart’s $350 billion commitment to bolster U.S. manufacturing by sourcing shelf-ready products that are made, grown or assembled in the U.S. Open Call 2024 will be held on September 24 and 25.

Since its launch in 2014, Open Call has provided thousands of small and medium-sized businesses with the chance to become Walmart suppliers and reach millions of new customers with their U.S.-made products. At last year’s Open Call Walmart and Sam’s Club merchants heard over 1,000 pitches from more than 700 businesses hailing from all 50 states.

Open Call offers an extraordinary growth opportunity for even more Maryland small and medium businesses. Each entrepreneur will have a one-on-one pitch meeting with Walmart and/or Sam’s Club merchants. Entrepreneurs who secure a “golden ticket” — a deal for Walmart to sell their products in stores or online — can gain access to a vast customer base, enabling significant growth. After earning golden tickets, Open Call winners often go on to grow their manufacturing footprints and create jobs within their local communities.

About Walmart in Maryland

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online and through their mobile devices. In Maryland, we serve customers at 60 retail units and online through We are proud to employ 17,552 associates in Maryland. Walmart supports local businesses, spending $3.5 billion with Maryland suppliers in FYE24 and supporting 22,552 Maryland supplier jobs. Walmart continues to be a leader in employment opportunity, sustainability, and corporate philanthropy. In FY24, Walmart and the Walmart Foundation contributed more than $7.6 million in cash and in-kind donations to local nonprofits in Maryland. Additional information about Walmart can be found by visiting