Serta Simmons Bedding Appoints Cesar Perez As Chief Financial Officer

Cesar Perez

DORAVILLE, Ga.–(BUSINESS WIRE)–Serta Simmons Bedding, a leading global sleep company, announced today that Cesar Perez has been appointed Chief Financial Officer (CFO), effective July 8, reporting into newly appointed Chief Executive Officer Jim Loree. Perez will also serve as a member of the company’s senior leadership team.

As CFO, Cesar will oversee the finance organization, with responsibility for operations, commercial, and corporate financial planning and analysis (FP&A), accounting, finance shared services, internal audit, tax and treasury, as well as information technology and information security.

Perez joins SSB with 19 years of finance leadership experience, including at Electrolux, where he served as CFO for North America and as a member of the global CFO team. In that role, he served as strategic financial partner to the CEO, with P&L responsibility for a $5 billion business across manufacturing, R&D and distribution. Cesar began his career at GE Appliances and spent over a decade in financial management positions of increasing responsibility, ultimately responsible for all aspects of finance for GE Appliance sales and marketing.

“As we continue to execute our strategic business transformation, I am excited to welcome Cesar to Serta Simmons Bedding as our CFO,” said Jim Loree, CEO. “His success as an executive leader, coupled with his extensive operational and finance experience, will be critical in strengthening our organization, driving profitable growth and increasing free cash flow. I look forward to working closely with Cesar and the rest of the senior leadership team to build on our growing business momentum, developing a strong culture of accountability and harnessing the power of our enterprise to drive outstanding financial results.”

“Serta Simmons Bedding has an incredible portfolio of powerful brands,” said Perez. “I look forward to partnering with Jim and the leadership team, the finance team, and broader organization to continue to accelerate SSB’s turnaround.”

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit