Westbridge, FCP Tap JLL to Lead Office Leasing and Property Management for Westside Paper

Partnership seeks to build on recent retail leasing momentum

Westbridge and FCP have awarded office leasing and property management to one of Atlanta’s largest real estate services firms, JLL. The adaptive reuse project in Atlanta’s West Midtown is home to unique, locally-owned and operated retail destinations, including Elsewhere Brewing’s Greenhouse Taproom, El Santo Gallo, Asian fusion restaurant Bar Diver and all-day breakfast hotspot Pancake Social. The partnership recently announced long-term leases with Atlanta’s largest caterer, Proof of the Pudding and Construction Resources, which will open its 50,000 square foot flagship showroom in Westside Paper later this year.

“Westside Paper has landed great operators because we are local operators. Westbridge has been here for more than three decades and plays an important role in what Midtown is today,” said Chris Faussemagne, Managing Partner, Westbridge. “As Atlanta picks up momentum in office leasing, we selected a team to refocus how we are positioning ourselves to match our momentum on the retail side.”

JLL Executive Vice President David Horne and Senior Vice President Caroline Fisher will lead office leasing, while Senior Vice President Amanda Madrid will oversee property management. Bridger Properties’ Senior Vice President Shelbi Bodner will continue to handle retail leasing.

“Companies are continuing to gravitate to activated, mixed-use destinations due to the long-term appeal of having incredible retail and entertainment concepts right outside their office,” stated Horne. “Westside Paper has been reimagined into an unparalleled mixed-use environment. Its location, amenities and connectivity make it a clear choice for tenants seeking a creative and engaging work environment.”

Located at 950 W Marietta Street, Westside Paper is a 70-year-old former paper plant that has been transformed into a large-scale adaptive reuse project. Spanning 15 acres, it features flexible, collaborative spaces, large windows and exposed brick walls. The development also offers tenant-exclusive outdoor meeting space and provides up to 125,000 square feet for office tenants. It is on the Atlanta BeltLine Westside Paper Spur and in close proximity to the Georgia Institute of Technology and the Midtown business district, making it an optimal location for the next-generation workforce. In addition, Westside Paper has the capacity to accommodate a future phase of office development.

The mixed-use destination is centrally located in the burgeoning hub of West Midtown, offering exceptional access to shopping, dining, art, and entertainment. Its extensive infrastructure includes access to 5,713 acres of surrounding trails and parks. Just eight minutes from I-75 and ten minutes from Midtown and Downtown, the property also provides easy access to Buckhead through back routes, helping residents and visitors bypass traffic.

According to JLL research, Atlanta has maintained a healthy level of office leasing, with 2023 seeing the second-highest annual square footage leased in the past five years. JLL experts report that office users are showing increased interest in leasing space at mixed-use projects like Westside Paper that offer a dynamic retail experience. With the construction pipeline at historic lows and no groundbreakings on the horizon, demand for new, well-located space is expected to intensify.

For more news, videos and research resources, please visit JLL’s newsroom.

About Westbridge

Westbridge is a boutique real estate development company focused on improving the built environment through design and placemaking. By providing a differentiated user experience, the company turns functionally obsolete real estate into places where people and businesses thrive. Westbridge creates strong foundations by working with neighborhood and local leaders to guide land use and policy for long-term impact and success. Based in Atlanta, the company focuses on Southeastern US markets.  For more information, visit www.westbridgeatl.com.

About FCP

FCP® is a privately held real estate investment company that has invested in or financed more than $12.4 billion in assets since its founding in 1999. FCP invests directly and with operating partners in commercial and residential assets. The firm makes equity and mezzanine investments in income-producing and development properties. Based in Chevy Chase, MD, FCP invests both its commingled, discretionary funds and separate accounts targeted at major real estate markets in the United States. For further information on FCP, please visit https://fcpdc.com.

About JLL 

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 106,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.