LunchTable Raises $2.4M Funding

LunchTable, formerly Inphlu, a Cincinnati, OH-based provider of a brand amplification platform, raised $2.4M in funding.

The round was led by JumpStart Ventures, with participation from Cintrifuse Capital, Black Tech Nation Ventures, South Loop Ventures, Ohio Gateway Tech Fund, Kobol Fund and angel investors.

The company intends to use the funds to expand the sales and marketing team, refine the platform, and build its customer support infrastructure.

Founded by Joshua Reid, LunchTable provides a fan activation platform that empowers sports teams to create an online community of passionate fans. Through gamification, exclusive content, and two-way interaction, it turns casual fans into social media advocates, driving engagement, brand awareness, and data insights for teams and commercial brands.

Some of the benefits include:

  • Targeted Exposure for Sponsors: the solution allows brands to sponsor exclusive content, directly reaching targeted audiences within the passionate fan base.
  • Authentic Fan Advocacy: the platform leverages the power of organic content creation. Fans become brand ambassadors, promoting products they love within the context of their team spirit.
  • Valuable Data Insights: LunchTable provides teams with data on fan demographics, fan avidity, and preferences, allowing them to tailor their messaging and promotions for maximum impact within the engaged fan community.

The company conducted pilot partnerships with the Cincinnati Reds, FC Cincinnati, the University of Toledo and the University of Cincinnati.