Morilee Appoints Jiyup Kim as Chief Design Officer

NEW YORK–(BUSINESS WIRE)–Morilee, a long-standing force in bridal and special occasion dressing, proudly announces the appointment of Jiyup Kim as Chief Design Officer. In this pivotal role, Kim will chart the course of design innovation across Morilee’s esteemed collections, spanning Bridal, Couture, Quinceañera, and Special Occasion lines. Reporting to President & CEO, Terri Eagle.

Kim brings an unparalleled blend of creativity, visionary leadership, and a rich background in fashion and design, which will positively influence the brands’ growth trajectory and elevate its creative, commercial, and cultural success.

“It’s with great pleasure we welcome Jiyup Kim to the Morilee family, whose extensive track record in leading global brands aligns perfectly with our vision for the future,” said Terri Eagle, President & CEO of Morilee. “Jiyup’s exceptional talent and innovative approach to design are poised to redefine the landscape of bridal, and we couldn’t be more excited to kickstart a new era for the brand marked by excellence and authenticity.”

Most recently, Kim served as Senior Design Director at Vera Wang for over 10 years where she directed the creative vision of their luxury Bridal, RTW, Red Carpet and Special Occasion Collections. And additionally, Kim brings to Morilee an impressive resume working for some of the world’s most celebrated and beloved fashion and designer brands, including Jason Wu, Donna Karan and Marchesa.

“As the new Chief Design Officer of Morilee, I am deeply honored to redefine the future of bridal and special occasion design,” Kim stated. “My mission and passion is to bring a fresh, authentic voice to Morilee’s collections that will elevate its creative, commercial, and cultural success. I am excited to contribute to a bold, visionary future for the brand.”

Kim’s first bridal collection for Morilee will debut at the National Bridal Market Chicago, March 2025 and at Barcelona Bridal Fashion Week, April 2025.

About Morilee:

The perfect blend of timeless classics reimagined for today’s modern bride, Morilee is a premier global designer of bridal and special occasion dresses with a presence in over eighty countries. Founded in the heart of New York City’s Garment District, Morilee has been setting the standard of innovation since 1953. With a legacy spanning over 70 years, Morilee has become synonymous with excellence in design, and proud to have grown from a local New York City business to global brand, authority and leader in bridal and special occasion wear, sold in over 3,000 specialty shops worldwide. Morilee has taken generations of passion and woven them into the core of our brand, creating iconic gowns that each become part of our own history. Each dress is hand-crafted by our seasoned artisans and dressmakers who ensure every bead is perfectly placed and every appliqué beautifully flows, featuring form fitting silhouettes, intricate beading and delicate lacework. Their years of experience have been carefully honed to create awe-inspiring dresses that are the heart of everlasting memories.