Accenture Acquires SOKO

Accenture has completed the acquisition of SOKO, a Brazilian agency that specializes in brand storytelling that engages audiences organically.

The amount of the deal was not disclosed.

The acquisition, previously announced on May 2, 2024, adds approximately 300 employees to Droga5 São Paulo, deepening the agency’s influence and relevance in Brazil and Latin America, while strengthening the market’s creative and brand capabilities within Accenture Song, a tech-powered creative group. SOKO co-CEOs Felipe Simi and Brisa Vicente are appointed CEO and creative chairperson, and co-CEO, respectively, for the agency. Also, former associated partner Felipe Belinky will be Droga5 São Paulo’s COO.

Headquartered in São Paulo, SOKO develops brand stories with an impact in society by blending creativity, data and a comprehensive understanding of culture.