Lynx Motors Names Rod Keller as CEO

AUSTIN, Texas–(BUSINESS WIRE)–Lynx Motors, a pioneering force in automotive innovation, proudly announces the appointment of Rod Keller as its Chief Executive Officer, ushering in an era of visionary leadership. Keller has served in numerous leadership positions in the industry and brings over 25 years of industry-leading experience. His career encompasses broad domestic and international expertise in sales, marketing, operations, P&L oversight, multi-channel product distribution, and marketing spanning from start-ups to large-scale growth organizations. 

Prior to joining Lynx Motors, he held executive roles including CEO at AYRO, Inc., a leader in light-duty electric vehicles for last-mile delivery, and a partnership at Odgers Berndtson. His career highlights also include serving as President of Segway Inc., where he doubled revenues and orchestrated its sale to Beijing-based Ninebot, while also serving as President and CEO of T3 Motion. Additionally, as Vice President and General Manager at DIRECTV, he achieved annual business growth of over 20%, and as President and CEO of Augmentix, he oversaw its sale to Dell, further demonstrating his exceptional track record in executive leadership and strategic vision.

Keller is a Distinguished Alumnus of Texas State University and a Trustee for the Development Foundation of Texas State University.

Keller brings a wealth of experience and a forward-thinking vision to Lynx Motors. He is ready to lead the company in its next phase of growth and innovation. His strategic focus is clear, “We aim to cultivate lifelong relationships with our customers by delivering unmatched products and services. Our readiness to achieve this goal is strengthened as we envision the future of automotive technology and the ecosystems in which we’ll participate.”

Lynx Motors has built its reputation on bringing iconic and timeless classics back to life by seamlessly merging classic design with cutting-edge technology. Under Keller’s leadership, the company aims to further solidify its position as a leader in the automotive industry.

Rod Keller expressed his excitement: “I am thrilled and honored to join Lynx Motors as CEO during this pivotal time in automotive innovation. I look forward to leading and collaborating with our exceptional team to propel us towards a future defined by automotive excellence.”

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More About Lynx Motors:

Lynx Motors, a trailblazing automotive innovator, based in Austin, Texas, focuses on the electrification of classic vehicles, transforming timeless iconic automobiles into eco-friendly vehicles, all while preserving its revered legacy. Lynx Motors is where automotive excellence converges with the highest level of White-Glove service, transcending expectations to redefine luxury. For more information, visuals, and updates, please visit