Aidentified Raises $12.5M Series B

Aidentified, Inc., a Boston, MA-based AI-powered prospecting and relationship intelligence platform for financial services professionals, raised $12.5m in Series B funding.

FactSet made the investment.

The company intends to use the funds to fund further technological development and grow its team as client adoption accelerates.

Aidentified provides financial advisors, marketing teams, and other sales professionals with tools to identify, qualify, and convert new client relationships. As a player in AI-powered relationship-based prospecting and first party data enrichment, Its platform combines professional and household data to offer a 360º view of clients and prospects. With its proprietary algorithms and relationship cloud functionality – fed by 210 million consumer and 100 million professional U.S. profiles and empowered by AI and machine learning techniques – the company provides organizations with insights into customer and prospect analytics, real-time wealth events and nuanced relationship mapping.