ZS Acquires Digital Additive

ZS, an Evanston, IL-based management consulting and technology firm, acquired Digital Additive, an Atlanta, GA-based Salesforce digital marketing agency.

The amount of the deal was not disclosed.

With the acquisition, ZS has strengthened its end-to-end customer engagement capabilities, including digital data and analytics, customer orchestration and marketing activation.

Digital Additive is a digital marketing agency that specializes in helping businesses leverage the Salesforce marketing cloud ecosystem to build data-driven, personalized marketing campaigns and deliver results.

Led by CEO Pratap Khedkar, ZS is a management consulting and technology firm focused on global healthcare and beyond. It leverages its analytics, data, science and tech products to help its clients make more intelligent decisions, deliver innovative solutions and improve outcomes for all.

It has more than 13,000 employees in 35 offices worldwide.