Creatio Named a Leader in the Marketing Technology Value Matrix 2024 by Nucleus Research

The research provides a relevant snapshot of the current marketing automation market

Creatio, a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, today announced it has been named a Leader in the Marketing Technology Value Matrix 2024 by Nucleus Research. The Nucleus Research Marketing Value Matrix provides an assessment of the market based on how vendors deliver value to customers through the usability and functionality of their solutions.

In 2024, the changes in the marketing landscape are fueled by trends in integration and consolidation, the rise of advanced technologies like Artificial Intelligence (AI), and growing demands for privacy and data compliance. As such, this year the Matrix evaluates the extent to which vendors integrate functionalities ranging from data analytics and customer relationship management to AI-driven personalization and digital experience platforms into comprehensive solutions.

According to the Matrix, “Creatio is a leader in the Marketing Value Matrix, recognized for its composable marketing platform that is designed to help organizations manage and optimize their marketing campaigns. Creatio’s marketing suite is comprised of features for lead management, campaign management, email marketing, digital advertising, and event management. Together, these solutions streamline complex campaign management and orchestrate personalized customer journeys effectively.”

The evaluated product, Marketing Creatio, stands out for its rich Marketing Automation Platform (MAP) capabilities and unique composable no-code approach that helps organizations deliver unprecedented time-to-value.  Creatio extends its no-code functionality with advanced Gen AI integration to help organizations transform and innovate faster than ever before. The combination of Gen AI and No-Code enables organizations to accelerate the automation of workflows and increase the productivity and efficiency of their teams.

Marketing Creatio is an omnichannel marketing platform that orchestrates customer journeys and accelerates lead-to-revenue. With Marketing Creatio, marketing organizations can manage customer data, create target segments in a matter of seconds, orchestrate complex marketing campaigns across multiple channels, boost lead generation, and increase conversion rates.

Marketing Creatio can be used as a standalone product or as part of the unified bundle to accelerate marketing, sales, service, and operations. Creatio offerings include a no-code platform (Studio Creatio), CRM applications (marketing, sales, and service), industry workflows for 20 verticals and marketplace add-ons.

The full Marketing Technology Value Matrix 2024 report is available to the active Nucleus Research clients.

Request the live demo of the award-winning Marketing Creatio today.

About Creatio

Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.

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