Forward Raises $16M Seed Funding

Forward, an Austin, TX-based technology partner empowering SaaS companies to integrate and monetize payments, raised $16M in Seed funding.

The round was led by Commerce Ventures, Elefund, and Fiserv.

The company intends to use the funds to meet demand from software partners while applying artificial intelligence to the risk functions of payments to improve the client and merchant experience.

Led by CEO and Founder Brandon Lloyd, Forward offers payment facilitation software and services platform for software creators, payments expertise in program design, technical integration in less than a week, on-going merchant sales support, and the ability to migrate to a registered payment facilitator at any time.

In addition to providing financing and technology, financial technology leader Fiserv (NYSE: FI) is utilizing Forward capabilities to expand and enhance the payment services it provides ISVs, including managed PayFac services.