XY Retail Appoints Irfan Khan as Director of Marketing

NEW YORK–(BUSINESS WIRE)–XY Retail Inc, a leading provider of omnichannel retail solutions, today announced the addition of Irfan Khan as Director of Marketing, as XY Retail continues to grow its leadership team to support increasing demand for its innovative unified commerce platform. Khan’s proven track record in driving growth and marketing will be instrumental in propelling XY Retail’s global expansion plans. 

Khan brings over 14 years of executive-level marketing expertise to XY Retail. Previously he served at AVANA Companies, a Capital Investment company, where he headed the marketing vertical for four of its business units, including CUSO. Throughout his career, Khan has held key marketing and growth positions at leading FinTech, SaaS, Investment, and EdTech companies in both the US and Asia, including LendThrive, Uprise, and CMR Group.

“XY Retail is revolutionizing the retail landscape with its cutting-edge unified commerce platform,” said Khan. “The company boasts an impressive roster of global fashion brands, including Giorgio Armani, Boggi, Damiani, Fender, Paul & Shark, Golden Goose, ISAIA, and Slowear. I’m thrilled to join this team and further propel the adoption of XY Retail’s solutions across the industry and around the world.”

In his new role, Khan will spearhead XY Retail’s growth and marketing initiatives, reporting directly to CEO Susan Jeffers. His deep understanding of brand building, campaign execution, and team leadership makes him a valuable asset to XY Retail. Khan’s appointment underscores the company’s commitment to strategic expansion and innovation within the global retail technology space.

“We are delighted to welcome Irfan to the XY Retail team,” said Susan Jeffers, CEO of XY Retail. “His extensive experience in multi-region marketing and driving hyper-growth for companies is invaluable. Irfan has a consistent record of delivering high-impact marketing campaigns and fostering high-performing teams. His leadership will be crucial as we scale our product offerings and expand our reach across new regions within the retail technology landscape.”

Khan’s appointment signifies another step forward in XY Retail’s mission to empower luxury retail brands with best-in-class technology solutions, enabling them to thrive in today’s dynamic market.

About XY Retail:

XY Retail is the only headless unified commerce platform and POS built from the ground up for retail brands that want to streamline their omnichannel operations, foster meaningful customer relationships, and redefine the in-store experience for consumers and store associates. Luxury brands worldwide have adopted XY Retail’s API-driven, mobile-first cloud platform to modernize their stores and manage their entire global retail operations – from data decisioning, stock management, and order management to hyper-personalized clienteling and merchandising experiences. The platform also boosts commerce by enabling retailers to fulfill online orders up to 300 percent faster. XY Retail is headquartered in New York and Milan and operates in over 35 countries. The company is backed by Stage 1 Ventures and Monta Vista Capital. Learn more at www.xyretail.com.