Surely Wines Appoints Brandon Joldersma as CEO

AUSTIN, Texas–(BUSINESS WIRE)–Surely Wines, a trailblazer in the premium non-alcoholic wine space, is pleased to announce the appointment of Brandon Joldersma as the company’s new Chief Executive Officer, effective February 2024. Joldersma’s appointment coincides with a new fundraising round led by Pure Ventures, with additional investors joining Surely’s mission to elevate the alcohol-free and low-alcohol beverage market while expanding its offerings within this burgeoning industry. 

“I’m honored to continue working with Surely’s talented team, our partners, and retailers, furthering our commitment to exceptional non-alcohol wine products while expanding into the low-alc category,” said Brandon Joldersma, the newly appointed CEO. “With the support of our investors, we’re energized to increase our reach, empowering more people to embrace healthier lifestyle choices through our meticulously crafted beverages. Joining Surely has allowed me to rekindle my love of wine and I look forward to leveraging my experience to deliver amazing products that elevate this new and dynamic category.”

Joldersma brings over a decade of experience in the wine and spirits industry, having held leadership roles at brands such as Still Austin Whiskey Co., where he spearheaded growth to become one of the largest and fastest-growing distilleries in Texas. A seasoned entrepreneur and former sommelier with a passion for crafting exceptional beverages, Joldersma’s diverse background spans restaurant and company operations, wine expertise, distribution consulting, and executive management across distilleries and cideries.

“With his depth of experience in wine and spirits and his proven track record of driving market expansion, coupled with a partner and customer-centric approach, Brandon is the perfect leader to take Surely Wines forward and accelerate the company’s growth,” said Surely Wines founder Justin Mares.

Howie Diamond, Managing Director & General Partner of Pure Ventures added, “As an early investor of Surely Wines, I have never been more confident about the trajectory of the company with Brandon at the helm. Under his leadership, the company will expand its reach, explore new offerings, and cement its position as a frontrunner in the industry.”

About Surely Wines

Surely Wines is a pioneer in crafting premium non-alcoholic and low alcohol wines, offering a sophisticated alternative for those looking to embrace healthier lifestyle choices without compromising on taste. Their wines go through the same fermentation process as traditional winemaking before being carefully dealcoholized, allowing Surely to deliver great-tasting, options like their Brut, Sparkling Rosé, Blanc, and more. Visit for more information.