RootNote Raises $1.5M Pre-Seed Funding

RootNote, an Indianapolis, Indiana-based creator and athlete data startup, raised $1.5M in Pre-Seed funding.

The round was led by Elevate Ventures.

The company intends to use the funds to expand operations and its development efforts.

Led by CEO Jason Burchard, RootNote is a software as a service (SaaS) company serving creative teams and content creators in the sports, entertainment, and media landscape. The company is developing a platform designed to help athletes, creators, media companies, and the teams, organizations, and brands that they work with leverage their data from hundreds of platforms to grow their business. It ingests data from digital content, social media, e-commerce, and other third-party platforms so users can understand their digital audiences and maximize revenue opportunities. Early users of the platform include NFL teams, MiLB teams, talent agencies, media and Esports companies, universities, brand name creators, and NIL groups.

A 2023 alum of the Techstars Sports Powered by Indy Accelerator, RootNote is also backed by Sequoia, Popstar Ventures, Hilltop Venture Partners, Techstars, eonCapital, Sports Tech HQ, Johnson Venture Partners, Flywheel Fund, Alderbrook Companies, and other notable angel investors. The company doubled its team size and expanded the platform’s features and availability to include more companies, universities, and organizations.