The Washington Post Expands Accessibility to AI-Read Newsletters

The Washington Post has expanded its audio experience by offering subscribers the opportunity to listen to its three policy newsletters, renamed Early Brief, Health Brief and Tech Brief, via AI-read audio. The newsletters also debuted AI-generated audio ads featuring launch sponsors Solventum and PhRMA.

Digiday spotlighted this development, which builds on the publication’s investments in audio as a vital part of the user experience on our platforms.

From Digiday’s piece:

“The audio versions of the newsletters are available by clicking through from the emailed newsletters to The Post’s site — but the focus for the initiative is the experience of listening to the audio in the Listen tab in The Washington Post’s app, which debuted last November, said Renita Jablonski, The Post’s director of audio. The tab allows users to create a playlist of audio offerings from The Post, such as podcasts, morning briefings and other articles.

Jablonski said The Post has 4 million audio starts on its owned and operated platforms on a given 30-day average, with almost 90% of those originating from its app — the majority of which are audio articles. The publisher’s average daily audio listens have doubled since the end of last year, a spokesperson said.