Fay Raises $25M Funding

Fay, a San Francisco, CA-based company connecting people with registered dietitian nutritionists, raised $25M in funding.

After an unannounced seed round led by General Catalyst, the new $20M Series A round was led by Forerunner Ventures with participation from General Catalyst and 1984.

The company intends to use the funds to expand operations and development efforts.

Founded in 2022 by Sammy Faycurry (CEO) and Mark Stefanski (CTO), Fay is expanding access to nutrition counseling by connecting individuals to registered dietitians (RDs)—all covered by insurance. The insurance-friendly nutrition therapy support platform offers virtual or in-person access to the right RD for individuals’ unique goals and circumstances. Fay supports registered dietitians by providing a “business in a box” with insurance credentialing and a platform to reach and connect with clients.