Raises $15.7M in Seed Funding, a NYC-based fintech and financial media company, raised $15.7M in Seed funding.

Backers were not disclosed.

The company intends to use the funds to expand operations and development efforts.

Led by CEO Brett Blake, is a newly formed fintech and financial media company dedicated to innovating the annuity distribution landscape. The company is focused on empowering independent agents, increasing consumer awareness, and making annuities more accessible to individuals seeking financial security in retirement. It will operate under the, Inc. name and be known as Insurance Marketing in some states.

The company will relaunch as an education-focused consumer marketplace for annuities in the summer of 2024.

Blake is known for his tenure at Beachbody (now BODi), where he pioneered strategies that drove the independent coaching division from $50 million to $975 million in sales. Bruce Jensen, a seasoned financial executive, has joined the company as COO/CFO.