Sona Raises $27.5M Series A

Sona, a London, UK-based intelligent workforce management platform for frontline enterprises, raised $27.5M in Series A funding.

The round was led by Felicis with participation from Northzone, Google’s AI-fund Gradient, SpeedInvest, Antler, BAG Ventures, and several angels.

The company, which has raised $40M+ to date, will use the capital to expand its go-to-market function and build more advanced AI capabilities on its platform.

Founded by Steffen Wulff Petersen, Oli Johnson and Ben Dixon, Sona provides an intelligent workforce management platform for frontline enterprises. With its configurable software, customers such as care homes, restaurants, and hotels, can pull multiple efficiency levers. AI acceleration, accurate forecasting, data-driven productivity models, and automated scheduling drive more intelligent deployment of labor which directly translates into significant profit increases. Leveraging the Elixir programming language and large language models, Sona offers AI-powered real-time actionable feedback driving intelligent decision making leading to workforce productivity gains.

In 2023 alone, the company experienced a 400%+ revenue growth. To date, over 4.6 million shifts have been created on Sona.