Atlanta Craft Brewery Co-Founder Jeff Heck Shares Lessons Learned While Starting and Running a Successful Business
WHAT:
Full Course, the first and only accelerator and incubator of early-stage food brands, is hosting its next complimentary Rising Tide webinar titled “Founder’s Journey: Monday Night Brewing with Jeff Heck” on Thursday, May 16.
Full Course Founder and CEO Lauren Fernandez and Lissa Bowen, Full Course’s Chief People + Culture Officer, sit down with Monday Night Brewing co-founder and CEO Jeff Heck to reveal meaningful insights and the lessons learned on his path to starting and running a successful craft brewery in Atlanta.
A Harvard graduate and Full Course board member, Heck has a background in private equity, a passion for perfection, and the final say on Monday Night’s recipe formulations and finances. What started as a small Bible study and a way to get to know each other better, Monday Night quickly became more than a homebrewing hobby. After perfecting its beers for five years, the brewery officially launched in Atlanta in 2011. It has since grown into an award-winning craft brewery that again scored the triple crown of beer in 2023 with awards at the Great American Beer Festival, World Beer Cup, and U.S. Open Beer Championships.
Full Course’s monthly one-hour Rising Tide seminars invite all restaurant, food business, and guest service professionals to learn about the latest trends, tools, and best practices in the industry today. The seminars are designed to help restaurant industry professionals grow and scale their businesses because a rising tide lifts all boats.
Those interested should sign up in advance.
WHEN:
Thursday, May 16, 2024
3-4 p.m. EST
WHERE:
Zoom
About Full Course
Full Course is the industry’s first and only incubator and accelerator of early-stage food brands. The company partners with restaurants in the early stages of development, helping them tell their stories by optimizing operations, developing strategies for sustainable growth, and connecting owners or chefs with the right investors or franchise partners. Full Course’s Founder and CEO, Lauren Fernandez, has spent almost 20 years in the food and beverage industry, first as general counsel and head of franchise administration for a large company with more than 4,000 restaurants in over 15 countries and then as a successful restaurant group operator. Fernandez was recently named to the Georgia Hispanic Chamber of Commerce’s 50 Most Influential Latinos list, the Association of Latino Professionals for America Latinas to Watch list, and the Nation’s Restaurant News Power List. By providing support and expertise to burgeoning restaurant brands on the front end, Full Course is setting up a strong foundation for growth for them and their potential investors, from which they can successfully realize their dreams. Learn more at fullcourse.com.
