Plenty, a San Francisco, CA-based provider of a wealth-building platform that helps couples invest and plan for their future, raised $5M in funding.
The round was led by Inovia Capital, with participation from from Garage Capital, Otherwise Fund, and Interplay. The seed participants joined pre-seed investors: Kevin Durant and Rich Kleiman’s 35 Ventures, Charge Ventures, Phenomenal Ventures, Xtripe Angels, and strategic angels Adam Nash, and Mark Goines.
The company intends to use the funds to expand operations and its development efforts.
Led by Emily Luk, CPA, CFA, and CEO, and Channing Allen, Plenty provides a platform that helps modern couples invest and plan for their future together. Built with collaboration and consolidation at the forefront, it offers an approach for couples to merge their money and build wealth, including:
- Clear cashflow: Tracking tools show month-over-month trends for spending, earning, saving, and investing, to show folks where they are.
- Flexible sharing: Plenty’s clear view into “what’s ours” and “what’s mine” lets couples invest and save towards shared goals and track earnings and spending together or individually. Connected accounts can be flexibly labeled as shared or private.
- Goals-based planning: Invest towards key life milestones with personalized portfolios and plans to reach them. Goals can be shared or private, and funded however makes sense to the couple.
- Invest like the wealthy: A next-generation Robo-advisor (with direct indexing, advanced tax-loss harvesting, and values-based customization).
