Iconic Arts Raises $3.1M

Iconic Arts, a Los Angeles, a CA-based transmedia entertainment studio, raised $3.1M in funding, at a $20M Pre-Seed valuation.

Backers included Eric Roth, Will.i.am, Chris Heatherly, Mark Caplan, and Motoki Tani.

The company intends to use the funds to expand operations and its business reach.

Founded in 2023 by CEO Steven Haddadian, Director & Executive Producer Alec Roth, Chief Creative Officer Matthew Medney, Chief Operations Officer Mo Yazdani, and Chief Strategy Officer Jack Sheehan, Iconic Arts is an entertainment company that develops transmedia IP across gaming, television, film, merchandising, and live experiences with talent and brands.

For the last year, the team has been developing an original slate of IP by using a workflow which combines talented creators with emerging technologies such as a set of proprietary AI-powered tools that help lower cost of development while derisking negative audience sentiment.

The team also includes Chief Technology Officer Omar Abdelwahed, and Chief Gaming Officer Rob Carroll.

Commenting on the news, Steven Haddadian said: “We are applying a Silicon Valley approach to the hit-driven models of Hollywood and gaming studios, cutting costs and risks in developing original IP, with timeless storytelling at the heart of our business”

The studio has offices in Los Angeles and Tokyo.