citybiz+ Kevin Buerger Takes Helm of Labelium’s U.S. Unit

Former Jellyfish executive Kevin Buerger has assumed the top position at the U.S. unit of French digital performance agency Labelium.

“I am thrilled to take the helm of Labelium’s U.S. team, poised to chart a course toward even greater success and expansion in the market,” Buerger said in a LinkedIn post on Wednesday. “Labelium’s commitment to innovation and client focus resonates with my personal values, and I am eager to merge our shared vision into tangible achievements.”

“With enthusiasm and dedication, I am confident that merging my unique market experiences with the collective strengths of my new Labelium team, we will embrace every opportunity, tackle any challenge, and collectively propel Labelium to unprecedented levels of success,” Buerger said.

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Labelium, founded by Nicolas Barnabe in 2001, is led by global CEO Sylvain Bonnevide. With operations in 16 countries, the company helps high-profile customers leverage tech platforms such as Google, Amazon, Meta and Microsoft for search marketing, social commerce, lead generation and e-commerce. Its customers include LVMH, L’Oréal, Carrefour, David’s Tea, Mas Movil, Christie’s, Warner Bros and Club Med.

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According to Buerger’s LinkedIn profile, he established “Jellyfish US, with HQ based out of England” in 2010, and grew the U.S. company to be one of the leading independent agencies. He served Jellyfish for a dozen years until 2022, notably as chief growth officer.

Most recently, Buerger headed the U.S. unit of Incubeta, a U.K.-headquartered digital marketing firm where he “spearheaded transformative strategies that led to a 50% increase in company revenue and brand awareness.”