VIỆTVANA Phở Noodle House Opening In Atlanta’s Historic West End At The Lee + White Food Hall On May 10, 2024

VIỆTVANA Phở Noodle House is opening its latest Vietnamese culinary destination at the bustling Lee + White Food Hall on May 10, 2024. Nestled along the Westside BeltLine trail, this new addition to the West End Atlanta food scene promises to delight food enthusiasts with its authentic phở and house-made noodles.

The venture is led by franchisee Steven Pham, a native of Vietnam who discovered his passion for the restaurant life at various restaurants in Atlanta. Most recently, he’s been training at VIỆTVANA’s Ponce City Market location.

“Working in the kitchen at VIỆTVANA, I was surrounded by the authentic flavors of Saigon. After spending years in various Atlanta restaurants, the dream of opening my own place became a reality thanks to restaurant owners Dinh and Khanh,” said Pham. “At Lee + White, having an open kitchen adds an extra layer of excitement, allowing our guests to witness the magic of Vietnamese food being crafted right in front of them. It’s a dream to be a part of this vibrant community and share our passion for Vietnamese cuisine.”

The Lee + White location will feel familiar in design to the Ponce City Market store, featuring red accents and an open kitchen with walk-up service and touch down seating areas.

VIỆTVANA’s authentic Vietnamese cuisine is simmered in tradition. The phở broth is cooked from time-honored family recipes passed down through centuries – with fresh vegetables as the basis for the made-daily broth. As the newest addition to the VIỆTVANA family, the Lee + White Food Hall location will feature menu staples, such as phở made daily with authentic rice noodles from imported rice flour, bubble teas and banh mi and other Vietnamese dishes.

“Expanding VIỆTVANA across Atlanta and sharing our love for authentic Vietnamese cuisine is what motivates us,” said Dinh Tran, who is half of VIỆTVANA’s founding duo with his wife Khanh Dang. “With Steven at the helm we’re excited to bring our version of Vietnamese cuisine to diners on the West End who want to explore our authentic Vietnamese food.”

People who come in on May 10, 11 or 12 will get a free Vietnamese coffee with purchase of a bánh mì sandwich or phở at the Lee + White Location. 

VIETVANA Phở Noodle House will open at Lee + White on May 10, 2024:

About VIETVANA Phở Noodle House

VIỆTVANA Phở Noodle House is a restaurant concept founded by Dinh Tran and Khanh Dang, Vietnamese natives and millennials, who are proud of their traditional Vietnamese recipes and the hospitality with which it’s served. For more information, visit