Winmar Construction Casts Foundation For the Avenue Coral Gables Premier Hotel & Residences

Winmar Construction, an award-winning general contractor, has commenced the foundation pour for Coral Gables’ most highly anticipated and fashionable new address, The Avenue Hotel & Residences Coral Gables, today announced developer, Oscar Roger, Sr., President & CEO of Roger Development Group.

“Our foundation pour marks a significant milestone for The Avenue team, and we are filled with pride and excitement as our vision for Coral Gables’ first hotel and residences begins to take shape,” said Oscar Roger, Sr. President & CEO of Roger Development Group.

“The Avenue embodies the vibrant and dashing lifestyle of the Coral Gables’ Merrick Park area, where you can literally have it all! You can live, stay for a few days, play, and work with ease in the heart of the City Beautiful. It’s thrilling to see our vision unfold,” added Oscar Roger, Jr., CFO of Roger Development Group.

The Avenue Coral Gables Hotel & Residences is being developed by Roger Development Group, a Coral Gables-based, family-owned, fully integrated real estate development and management company led by President & CEO Oscar Roger, Sr., along with CFO Oscar Roger, Jr., who joined the company in 2013 and is furthering the family tradition of development and real estate services within Florida and abroad.

Designed by Bermello Ajamil & Partners and inspired by the City of Light, The Avenue Coral Gables Hotel & Residences rises eight stories and features just 48 residences along with a dynamic mix of ground-floor retail. It is ideally situated at 351 San Lorenzo Avenue, across from the luxurious shops and fine dining that Merrick Park offers.

“It’s an honor to partner with Roger Development Group, known for their exceptional work in the real estate development field,” said Luis Leon, President, South Florida Office for Winmar Construction. “We look forward to bringing this magnificent and exquisitely designed vision to life by July 2025.”

Winmar, a full-service general contractor with offices in Miami and Washington, D.C., enjoys a sterling reputation as a respected and capable construction firm building world-class commercial interiors, retail and restaurant projects, complex capital improvement projects, multifamily projects, and hospitality. Among its significant portfolio includes the Shelbourne Hotel, Sunrise Senior Living at 1000 Ponce de Leon Blvd, 1212 Aventura, and Revv Hollywood.

Boasting not just an exceptional location and architectural design, The Avenue Coral Gables Hotel & Residences also showcases fully furnished interiors by celebrated interior designer Adriana Hoyos Design Studio, best known for world-class tropical luxury-inspired interiors.

Prices range from $730,000 to over $1.3M for a limited selection of one- and two-bedroom layouts outfitted with contemporary Italian Inspired kitchens and baths and Miele appliances. The residences span from 598 to 1,200 square feet. In addition, the property is enhanced by 3,861 square feet of ground-floor luxury retail space. Sales are being exclusively managed by Cervera Real Estate.

Amenities include a front desk reception, and a slate of hotel services to make daily life easier and more enjoyable. Valet parking, and newspaper and package delivery are a few of the dozens of services available to homeowners. Amenities include an outdoor hammock garden, and resort-style pool deck on Level 9, with a summer kitchen and family dining area, but most appealing is the address – across the street from the entrance to the upscale shopping center, which has more than 100 retailers and restaurants, including Neiman Marcus, Nordstrom, Gucci, Jimmy Choo and Tiffany & Co. Merrick Park also has Equinox Fitness, SoulCycle and Elemis spa.

“Our buyers are over the moon with the address, the live-work-play walkable lifestyle, the Parisian-style design, the vibrant interiors, and, best of all, the ability to rent their condominium out through the hotel management program when they are not in residence,” said Alicia Cervera Lamadrid, Managing Partner and Principal of Cervera Real Estate, the exclusive broker of The Avenue Hotel & Residences Coral Gables. “It’s an extraordinary lifestyle and value. No wonder there are just 6 residences left.”

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About Roger Development Group

Oscar Roger II, founded the Roger Development Group in the 1950’s as a land development company with a vision to increase value of entire neighborhoods with single properties that really stand out. Today, Oscar Roger Sr. III and his son Oscar Jr. proudly carry on the rich tradition of excellence and principles set forth more than five decades ago, proudly serving Coral Gables, Miami and many other cities in Florida and playing an integral role in many of the up-and-coming communities of today. Roger Development Group is a fully integrated family-owned Real Estate Development and Management Company that has been proudly serving Florida for over a half century and continues to do so today. Our organization consists of two entities: Roger Development Group & Gables Premier Realty. This broad reach allows us to specialize and provide expert services in Real Estate planning, financing, marketing/sales & overall management for both residential & commercial properties. Our originality and foresight, adherence to exceptional business practices, attention to detail and commitment to rich quality of community life have earned us the confidence of our peers, respected city officials and even our top competitors. Roger Development Group is a bilingual firm with over 65 years of combined experience dealing with the U.S. Real Estate development community and serving both Domestic and International investment clientele.

About Cervera Real Estate

Cervera Real Estate is a South Florida based family owned and operated real estate company. Our nearly half-century transforming the South Florida landscape has taught us that personalized customer service ensures the satisfaction of our clients. A far reaching and unrivaled international network and decades on the ground have cultivated unique and long-lasting relationships with developers, architects, investors, and real estate firms that are crucial to the success of our clients and partners.

No other real estate firm in South Florida has the transformational impact, marketing reach, and decades of proven sales results that Cervera has. It’s that simple, whether you are looking to buy, sell, lease, or build, Cervera is South Florida’s proven real estate leader. Let us show you how we use our unmatched experience and local expertise to get results for our customers.