Allure Security Closes $10M Series A

Allure Security, a Boston, MA-based online brand protection-as-a-service company, raised $10M in Series A funding.

The round was led by Curql, with participation from Jens Montanana and existing investors Glasswing Ventures, Zetta Venture Partners, Gutbrain Ventures, and PBJ Capital.

The company intends to use the funds to grow its research and development team, and expand its go-to-market function.

Led by CEO Josh Shaul, Allure Security protects brands by finding and stopping online brand impersonation attacks before people fall victim. Its patented, artificial intelligence-powered engine finds more spoofed websites, social media accounts, and mobile apps more quickly and with greater accuracy than legacy approaches. Its multi-pronged approach to managed response – blocklisting, decoy data, and takedown – reduces the lifespan of a scam and related damage.