Aroma360, a Miami, FL-based company which specializes in scent branding and marketing solutions, has acquired NextScent, a provider of eco-friendly and advanced air-care solutions.
The amount of the deal was not disclosed.
Founded in 2020 NextScent develops patented scent systems and signature fragrances used by many brands, large venue properties and small businesses around the world. Its Ventus® is a smart, in-home air-care system that monitors and purifies indoor air while delivering certified safe fragrances that incorporate natural odor neutralizers. Unlike traditional scent products the use heat, waxes, oils or sprays, the Ventus® system utilizes the world’s first integrated HEPA filter/scent cartridge. The Ventus® cartridge is eco-friendly and designed for commercial composting.
The acquisition will bring the patented Ventus® air-care system into the Aroma360 portfolio of consumer solutions. David Amaral, former CEO of NextScent, is now President of Aroma360 Pro.
Led by Benzion Aboud, CEO, Aroma360 enhances the overall client and brand experience through its scent marketing and branding solutions. Its scenting professionals advise and service thousands of retail and business clients globally, with a reach spanning over 30 countries. In addition to its signature catalogue of proprietary scents, Aroma360 has also co-developed private-labeled aromas; each formulated to be in-line with a brand’s image and client experience goals. The company has partnered with brands in the world including Disney, Marriott, Four Seasons Hotels & Resorts, the NBA, and Ferrari.
