Planit Appoints Chad Arrendell as Director of Media and Analytics

Planit, an award-winning, Baltimore-based agency, announced today the hiring of Chad Arrendell as director of media and analytics. With more than 10 years of experience in marketing and advertising, Arrendell will oversee the Media and Analytics team in strategic plan development, media buying analysis and optimization.

“We’re thrilled to have Chad as the driving force behind our media team,” said Ed Callahan, creative strategist and co-founder of Planit. “Bringing his experience leading diverse teams and drawing upon his array of client experience during his career, Chad will not only provide guidance to clients but also serve as a mentor for his fast-growing team. We can’t wait to see the results of the great work he facilitates on behalf of current and future clients.”

Planit is a full-service marketing agency specializing in multiple facets of the industry, including public relations, social media, advertising, digital marketing, strategy and production. Arrendell’s team works within the strategic services umbrella to create omnichannel media plans for local, regional and national clients.

Throughout Arrendell’s career, he has worked with various clients across diverse industries, including nonprofits, advocacy organizations, tech, B2B and B2C. His proven track record of success in the development and execution of programmatic and social advertising has supported an array of clients, including Campbell’s, T-Mobile, Clinical Care Options and Arts on the Block. Arrendell holds a bachelor of arts degree in managerial economics from Bentley University.

To learn how Planit is growing and to join the team, visit

About Planit

We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Toro, DuPont, Westlake Royal Building Products, SourceAmerica, Kiddie Academy, Sheetz, Preen, CareFirst BlueCross BlueShield, Curio, and Riviana Foods trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to AdWeek’s Fastest Growing Ad Agencies, winning the EY Entrepreneur Of The Year® Award, Entrepreneur Magazine’s Entrepreneur 360™ List, Advertising Age’s Small Agency of the Year, Inc. 5000, Inc. Power Partner, and PRSA Maryland’s PR Team of the Year.