parcelLab Appoints Noel Hamill Global Chief Marketing Officer

BOSTON–(BUSINESS WIRE)–parcelLab, the premier global retail, e-commerce, and post-purchase customer experience platform, today announced the appointment of Noel Hamill as Global Chief Marketing Officer. Hamill will define and execute parcelLab’s global go-to-market strategy and vision, overseeing all marketing functions and helping to transform the customer journey to fuel the company’s next stage of business growth. 

Tobias Buxhoidt, Founder and CEO of parcelLab said: “Noel is a proven industry leader with an unmatched track record driving significant and sustained global growth through creative, data-driven marketing programs. His proven experience will help us expand our market share, elevate our global brand and usher in a new era of customer success as we continue to bring global brands closer to their customers.”

Hamill brings more than 20 years of experience in leadership roles for dynamic, private equity-backed SaaS companies. He most recently served as Global Chief Marketing Officer at PG Forsta, a SaaS technology platform providing technology, data, and expertise for research, healthcare, and customer experience measurement. Hamill was previously CMO of Ladbrokes Coral, where he was responsible for brand development and strategy, voice of the customer, public relations, social media and events.

“parcelLab is a high-growth company that is committed to driving innovation, customer satisfaction and share of wallet for global brands, and I’m thrilled to work with this amazing team at such an exciting stage in its growth journey,” said Hamill. “I look forward to helping parcelLab expand our market opportunities and accelerate customer adoption of our solutions around the world as we continue to revolutionize the post-purchase experience.”

About parcelLab

parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational cost, and optimize customer experience in an unprecedented way. Our award-winning post-purchase platform empowers brands to transform mundane operational touchpoints into the most differentiated and personalized experience, creating unique moments of pure joy for their customers. Trusted by over 800+ brands including IKEA, Chico’s, H&M, and Yeti, we actively manage the post-purchase experience across 175 countries and track shipping data from more than 350 carriers worldwide. Find out more at