Partnerships are a Growth Strategy Startups Can’t Afford to Overlook, Says Philly’s Bob Moore in New Book

Philly tech leader and entrepreneur Bob Moore thinks leaning into partnerships can be the key to unlocking business success.

That’s the theme of his new book, “Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships,” which is available from Wiley publishing starting today.

“Seeing the ways in which partnerships and partner ecosystems are very often under leveraged and under utilized,” Moore told “When in reality, they can be one of the most successful and prolific drivers of how a company grows.”