When eCity Interactive was founded in 1999, email was still written with a hyphen, ecommerce was a newly emerging field, and ebooks weren’t even a thing. Times have changed, and so has the Philly-based digital design and marketing agency.
Now the company is updating its name to better match its brand and suite of offerings. Meet Electric Kite.
The name is a nod to Benjamin Franklin and the kite-and-key fable, according to principal Kevin Renton. It’s a good fit even beyond the Philadelphia tie, said Louis Miller, Renton’s partner and EK’s client services leader.
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