Philadelphia Digital Marketing Agency Drops the e-branding and Modernizes as Electric Kite

When eCity Interactive was founded in 1999, email was still written with a hyphen, ecommerce was a newly emerging field, and ebooks weren’t even a thing. Times have changed, and so has the Philly-based digital design and marketing agency.

Now the company is updating its name to better match its brand and suite of offerings. Meet Electric Kite.

The name is a nod to Benjamin Franklin and the kite-and-key fable, according to principal Kevin Renton. It’s a good fit even beyond the Philadelphia tie, said Louis Miller, Renton’s partner and EK’s client services leader.