Hilco Streambank to Acquire Brand Assets of Zulily

The intangible assets of Zulily, including 200+ trademarks, domain names including Zulily.com, customer data, social media assets, and code for the Zulily proprietary app, are available for acquisition. Hilco Streambank (www.HilcoStreambank.com), a leading intellectual property advisory firm specializing in the valuation and monetization of intangible assets, announced that it is seeking offers to acquire the brand assets of Zulily, the leading discount women’s and children’s apparel e-commerce site.

Indications of interest to acquire the assets are due by March 13, 2024. The sale is being conducted on behalf of an assignee for the benefit of creditors who has the ability to negotiate with interested parties prior to the deadline noted above and, in the event that an indication of interest is acceptable, may enter into a transaction prior to the March 13 deadline.

Launched in early 2010, Zulily changed the online discount shopping experience with its flash sale events model, featuring thousands of products on its website and app for a limited time and quantity at a significant discount. These events, creating a sense of urgency to browse, discover, and purchase, along with Zulily’s method of segmenting its audience to provide each customer with a curated and optimized shopping experience, contributed to its rise to a peak market cap of $7 billion in 2014, and later to $666 million in sales in 2023.

Hilco Streambank Senior Vice President Richelle Kalnit commented, “Zulily targeted an attractive audience – discount shoppers looking for the best deals on women’s and kids’ apparel, footwear, and home goods – of which there are over 2.5 million that made a purchase in 2023.” Kalnit continued, “A buyer of Zulily’s IP will have a prime opportunity to reengage these customers and to build on the Zulily brand recognition, including over 6.4 million social media followers across platforms, to acquire new ones.”

About Hilco StreambankHilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Having completed numerous transactions including sales in publicly reported Chapter 7 and 11 bankruptcy cases, private transactions, and online sales through IPv4.Global, Hilco Streambank has established itself as the premier intermediary in the consumer brand, internet, and telecom communities. Hilco Streambank is part of Northbrook, Illinois based Hilco Global, the world’s leading authority on maximizing the value of business assets by delivering valuation, monetization, and advisory solutions to an international marketplace. Hilco Global operates more than twenty specialized business units offering services that include asset valuation and appraisal, retail and industrial inventory acquisition and disposition, real estate and strategic capital equity investments.