Akrete, an award-winning, national public relations, content development and marketing firm, announced the appointment of Philadelphia-based John Pappas as Senior Vice President, effective January 1.
Pappas, 43, will lead client service strategy and delivery for several key financial services and commercial real estate clients with a focus on developing thought leadership, messaging, media strategy, media training, and content marketing programs. He will also play an integral role in building new client relationships in the firm’s core focus industries of financial services, commercial real estate, and professional services.
“As our agency continues to grow, now is the right time to bring in a seasoned financial communications professional to help scale our unique business model and deliver on our brand promise of senior-led teams with the top professionals in our core industries,” said Margy Sweeney, Akrete founder and CEO.
Nicole Stenclik, President of Akrete, observed, “I, along with multiple other Akrete team members, worked with John years ago, and I know his expertise, energy, and experience will both deliver value for our clients, and contribute to the strong culture we have built at Akrete.”
“Margy Sweeney, Nicole Stenclik, and the Akrete leadership team have built a values-driven agency that delivers best-in-class results, builds strong relationships with its clients, and offers its team professional and personal fulfillment,” said Pappas. “I am proud to join a growing firm where my proactive, candid, and collaborative leadership style is fully embraced by the team and its clientele. I look forward to working alongside my accomplished colleagues at Akrete as we help clients develop their business narratives and accelerate their growth.”
About John Pappas
Pappas possesses 20+ years of B2B experience in public relations, communications, and content marketing. He has served a variety of organizations including publicly-traded companies, PR and marketing firms, mission-driven not-for-profits, and market-leading private businesses.
Before joining Akrete, he served as Director of Financial Communications at Ferguson, a $30b New York Stock Exchange-listed distributor to the non-residential and residential construction markets. Pappas previously served in a variety of in-house communications roles with the CFP (Certified Financial Planner) Board, the Financial Accounting Foundation (the body that oversees the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board), and Deloitte. He also spent considerable time at various PR and marketing firms where he specialized in thought leadership, media relations, and stakeholder engagement.
Pappas earned a Bachelor of Arts degree from Dickinson College in Political Science, with a minor in Sociology.
About Akrete:
Akrete, a firm founded on the idea of promoting accretion and business growth, is a national award-winning public relations, content development and marketing consulting agency hyper-focused on the financial services, professional services, real estate and cannabis industries. Certified nationally by WBENC as a Woman Owned Business Enterprise (WBE), the firm’s clients include some of the most well-respected companies in North America including JLL, KeyBank, Hines, BGO and others. Akrete is ranked third in the nation among independent public relations agencies specializing in real estate investment and development, according to the 2023 O’Dwyer’s annual top PR firm rankings. Founded in 2011, Akrete professionals are located in cities coast to coast with primary locations in Chicago (Willis Tower, Evanston), Boston, New York, Florida and Los Angeles. For more information, visit https://akrete.com/.