Future-Ready Legal Marketing Association Appoints Ashley Stenger As CEO

CHICAGO–(BUSINESS WIRE)–The Legal Marketing Association (LMA), the voice of the legal marketing and business development profession, announces Ashley Stenger as its new chief executive officer (CEO). Stenger most recently served as interim CEO of LMA while the organization conducted a national search for the position. She has served for the past four years on the LMA team streamlining processes and procedures, expanding membership globally and integrating LMA’s eight regions into the association’s daily operations. She has also served most recently as LMA’s director of global operations & strategy before taking on the interim CEO role.

“We’re excited to officially welcome Ashley to the new role,” said Kevin Iredell, president of the LMA International Board of Directors. “Ashley not only brings to the position a deep understanding of LMA but has the skills to lead the organization into the future with a focus on operational excellence and strategic vision.”

Stenger brings more than 15 years of experience in association management, working for a range of associations including working for the District of Columbia Bar Association, managing member communications for nearly 100,000 attorneys. She has also taken on a variety of roles during her 10 years with Smithbucklin, LMA’s association management partner who, along with LMA leadership, conducted the nationwide search.

“I am excited to take on this new role and lead LMA in our next chapter,” said Stenger. “I want to thank the Board for this opportunity and their trust; I’m honored to serve this association and its members. I promise to put my best foot forward every day…our members and dedicated volunteers deserve nothing less.”

“Ashley’s appointment as LMA CEO is a testament to the exceptional leadership and dedication that Ashley consistently demonstrated throughout her career at Smithbucklin and to LMA,” said Jim McNeil, president of association management at Smithbucklin. “Smithbucklin looks forward to continuing a relationship with LMA built on trust, solutions and growth.”

Iredell added, “Ashley is the right leader for LMA now and in the future.”

About the Legal Marketing Association

Founded in 1985, the Legal Marketing Association (LMA) is the voice of the legal marketing and business development profession, a community that brings all levels together, from CMOs to entry-level specialists, from firms of all sizes, consultants, vendors, lawyers and marketers from other professions to share their collective knowledge. LMA has eight regions and more than 40 local groups across the United States, Canada and Europe, and its nearly 4,000 members hail from 48 U.S. states and more than 20 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s wide array of programs, services and resources. For more information, visit www.legalmarketing.org.