BlueLena is pleased to announce that Laurie Truitt has joined as a senior strategy consultant where she will support subscription-based publishers and focus on accelerating growth across reader activation, engagement, conversion and brand advocacy along with guiding the ongoing lifecycle marketing and pricing strategies on behalf of our publishing clients.
Most recently, she served as vice president, Global Consumer Growth at Time, a position she held from May 2020 through September, 2023. With over 20 years of industry experience including senior executive roles at Time, Gannett, The New York Times and NBC Universal, she is a highly-respected field leader and subject matter expert with a proven track record of driving growth for print and digital subscriptions.
Daniel Williams, CEO and co-founder: “We are thrilled to welcome Laurie to the team, and very excited to expand our practice to strengthen and grow support for publishers pursuing a digital subscription strategy. She brings a unique breadth and depth of experience developing digital subscription strategies from the ground up, encompassing technology implementation, data analytics, subscription and membership strategy, newsletter growth and optimizing the entire audience funnel.”
