Fresh Perspective on Urban Living Springs to Life Next to NJ TRANSIT Broad Street Station
Occupancy is now underway at Vermella Broad Street, marking the next page of a transformative chapter for the neighborhood surrounding Newark’s NJ TRANSIT Broad Street station.
The first 50 residents have moved into the new rental community, the 14th Vermella lifestyle property crafted by Russo Development across New Jersey, following robust leasing activity since it debuted in late 2023. Viewed as an anchor for the redevelopment of the Lower Broad Street neighborhood, Vermella presents a collection of 296 expansive apartments and 40,000 square feet of modern amenities and social spaces, strategically positioned at 355 Broad Street – less than 500 feet from the train station.
“With Vermella Broad Street, we’ve introduced the pillars of our Vermella lifestyle brand to Newark, including an exceptional array of thoughtful amenities and social spaces that sets a new standard in the city,” said Adam Pasternack, President of Russo Property Management. “Simultaneously, we remain true to Newark’s vibrant heritage. The inclusion of street-level public gallery space, which will feature works of local artists and play host to diverse neighborhood creative events, reflects our dedication to community development and contributing to Newark’s rich cultural fabric.”
In line with its commitment to community engagement, Russo is providing residents with a Newark Gift Card as part of their move-in gift, tapping into an existing program designed to encourage local shopping and support the small business community.
Distinguished from the high-density, high-rise towers emerging in other parts of the city, Vermella Broad Street features twin five-story buildings spread over three acres seamlessly integrated into the existing streetscape. Residents can select from a mix of studios, one- and two-bedroom apartments. Designer interior features include nine-to-ten-foot ceilings, Nu-Wud flooring, walk-in closets, and large windows with custom treatments. Gourmet kitchens boast full-size stainless-steel appliances, quartz countertops, and soft-close cabinetry, while spa-like baths add a touch of luxury. Select homes offer private outdoor balconies.
Vermella Broad Street redefines city living with an energized lifestyle cultivated by 40,000 square feet of next-level amenities. Extensive outdoor escapes are highlighted by a landscaped courtyard with a resort-style pool, BBQ areas, an amenitized rooftop deck with panoramic views of Newark and New York City, and a dog run. Indoors, residents can indulge in a clubroom with outdoor access, a top-floor resident lounge, a fully equipped fitness center with a dedicated yoga room, and co-working spaces. Each building is complemented by a welcoming lobby, secure garage parking, 24-hour gated security, and access-controlled entry.
Vermella Broad Street is ideally located less than 500 feet from the NJ TRANSIT Broad Street Station, providing direct service to New York Penn Station in 30 minutes or less. It is well-connected to Route 21, Interstate 280, the New Jersey Turnpike, and the Garden State Parkway.
Residents will enjoy a walkable environment near Newark’s downtown and the campuses of New Jersey Institute of Technology and Rutgers University. Nearby are premier New Jersey cultural and entertainment venues, including the Newark Museum of Art and the New Jersey Performing Arts Center, while the renowned Ironbound district, famous for its diverse and exceptional cuisines, is a short ride away.
Monthly rents for Vermella Broad Street’s residences start from the $1,900s. Limited-time incentives include up to two months of free rent.
For more information about Vermella Broad Street and to schedule a private tour of the building’s furnished model homes and amenities, visit www.vermellabroadstreet.com. The building’s onsite leasing office is located at 355 Broad Street, Newark, NJ 07104.