With Valentine’s Day just around the corner and 46% of Americans saying inflation is affecting their plans this year, the personal-finance website WalletHub today released its report on the Best Places for Valentine’s Day in 2024, alongside its nationally representative 2024 Valentine’s Day Spending Survey.
To determine the most romantic yet affordable cities for Valentine’s Day, WalletHub compared 100 of the largest U.S. cities across 25 key metrics, ranging from florists per capita to forecasted precipitation to the cost of a three-course meal for two.
| Top 20 Places for Valentine’s Day in 2024 | ||
| 1. San Francisco, CA 2. Seattle, WA 3. San Diego, CA 4. Portland, OR 5. Las Vegas, NV 6. Atlanta, GA 7. Chicago, IL 8. Honolulu, HI 9. Orlando, FL 10. Scottsdale, AZ |
11. Washington, DC 12. Denver, CO 13. New York, NY 14. Pittsburgh, PA 15. San Jose, CA 16. Virginia Beach, VA 17. Austin, TX 18. Los Angeles, CA 19. Boston, MA 20. Sacramento, CA |
Valentine’s Day Spending Survey – Key Stats
- Inflation Takes a Bite Out of Romance. 46% of Americans say inflation is affecting their Valentine’s Day plans.
- V-Day Debt Is Worth It for Some People. Nearly 3 in 10 people think a Valentine’s Day gift is worth going into credit card debt for.
- Financial Infidelity Hurts. 7 in 10 people think financial infidelity can be worse than cheating.
- Some People Don’t Expect Purchased Gifts. 24% of Americans don’t expect their Valentine to spend any money on a gift this year.
- Bad Credit Might Keep You Single. More than 1 in 3 people would not marry someone with a bad WalletScore or bad credit.
- Bad Spending Habits Stink. 60% of Americans say that irresponsible spending is a bigger turnoff than bad breath.
- Separate vs. Joint Accounts. More than 1 in 3 people think having separate accounts is the best way to avoid money problems in a relationship.
- $25.8 Billion: Total Valentine’s Day spending projected for 2024 ($185.81 per person celebrating).
- 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2024.
- $11.3 Billion: Amount Americans will spend on jewelry ($6.4B) and a special evening out ($4.9B).
- 17%: Share of marriages that begin online.
- 33%: Overall online dating activity increase across the US between February 1 and February 14.
- $23.8 Billion: Projected global dating services market size by 2032.
Key takeaways and WalletHub commentary are included below in text and video format, along with this video summarizing the survey findings. Feel free to use the provided content as is or edit the raw files as you see fit.
