Summary
- Amazon has significantly outperformed the market in the past decade, but its future performance may be uncertain.
- The company is shifting its priorities from customer satisfaction to profitability, potentially damaging its brand.
- Amazon is facing increasing competition, regulatory issues, and slower revenue growth, which may impact its valuation.
To say that Amazon (NASDAQ:AMZN) has outperformed the market is an understatement. In just the last ten years, it has roughly doubled the returns from the popular Invesco QQQ Trust (QQQ), almost quadrupled the returns from the S&P 500 index (SPY)(SP500), and returned more than eight times the returns delivered by the iShares Russell 2000 ETF (IWM) which includes small-cap and mid-cap companies.
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