BOSTON–(BUSINESS WIRE)–athenahealth, Inc., a leading provider of network-enabled software and services for medical groups and health systems nationwide, today announced that David Minkin has joined the company as general manager of epocrates. epocrates is an athenahealth company that delivers digital clinical decision support to more than one million prescribers.
In this role, Minkin will oversee the organization’s growth, strategy, and operations as the platform expands the value it delivers to the physicians, nurses, pharmacists, and other healthcare professionals who rely on epocrates for unparalleled drug prescribing and clinical decision support.
“epocrates cures healthcare complexity for clinicians, enabling them to make the best decisions for their patients by delivering critical and verified information at the point of care,” said Bob Segert, chairman and chief executive officer of athenahealth. “David’s leadership, passion, and experience bringing insights from more than two decades in publishing to expand the value epocrates delivers to its users – from medical schools to ambulatory groups to leading hospital systems – made him an ideal candidate to lead the team. I look forward to working with him and the rest of the epocrates team as we continue to engage the platform’s users to meet the needs of clinicians as they deliver effective care at scale.”
Minkin brings more than 25 years of experience in managing operational, content, and monetization strategies for established and emerging digital content platforms and media publications. His success creating, delivering, and growing innovative solutions for digital publishers and advertisers will directly support epocrates’ growth plans for 2024 and beyond.
“For years, epocrates has been simplifying the practice of care for clinicians – and today, there is more need than ever for trusted platforms that can deliver the right clinical information, with the right context, when it’s needed most,” said Minkin. “Joining athenahealth and leading epocrates provides an opportunity to make an impact in an industry that affects the most vital decisions of millions. The epocrates platform has a highly engaged user base of clinicians who rely on it daily – and I look forward to helping the team deliver content that gives those clinicians the insights they need to deliver the best possible care.”
Prior to joining epocrates, Minkin most recently worked at Dow Jones / News Corp, a global leader in news and business intelligence that includes some of the widest-read and most-respected brands, such as The Wall Street Journal, Barron’s, and MarketWatch. During his tenure, he served as the senior vice president for digital operations and client success, responsible for developing and managing the sales support infrastructure for advertising clients. Additionally, he co-founded Breaking Media and was previously a publisher at Atlas Obscura. Minkin holds a bachelor’s degree from Brown University.
About athenahealth, Inc.
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Learn more at athenahealth.com.
Since 1998, epocrates, an athenahealth, Inc. company, has served essential, clinical content to more than one million physicians, nurses, pharmacists and other healthcare professionals. Centered around unparalleled drug prescribing and safety information, the app provides fast answers and trusted decision support in seconds at the point of care, enabling clinicians to focus on delivering the most effective and personalized patient care. Our Medical Information team is committed to providing accurate, current, unbiased, and clinically relevant information, which is why epocrates has been rated as the #1 medical reference app for over a decade. For more information, please visit epocrates.com.